Tag Archives: Travel + Leisure

Tis The Season…For Great Travel Books!

One of the very cool images from Safari: A Photicular Book.

One of the very cool images from Safari: A Photicular Book.

The world is a book, and those who do not travel read only one page.
–St. Augustine

It’s the Christmas season. It’s also a time when gift giving gets a bit stressful. But hey, why makes things hard on yourself? If you’ve got people in your life who love to travel—whether they’re friends or customers—there are plenty of goodies out there that’ll bring a smile to their face and give them fresh ideas. The best part is, you don’t have to go far to find them. They’re most probably right in your neighborhood or just a click away. Inspiration is everywhere but it’s especially nice when it comes gift-wrapped, so here are a few hints to make your life easer:

Published last year, Safari: A Photicular Book is stunning. I’d like one myself! It was created with something called Motion Viewer design that brings the images on the page to life. It’s an eye-catching book and a great educational tool for children or just about anyone who loves animals. It might even inspire safari travel and how cool would that be?

Anyone with a love for photography will lose themselves in the black and white imagery in Genesis. Sebastião Salgado’s eight-year photo project that he calls his “love letter to the planet.” From South America to the Sudan, he traveled to over 32 destinations, mostly by foot, to capture the most incredible images.  Within this book anyone can explore Earth’s untouched regions. A great escape.

I’ve got a friend who’s determined to visit every national park in the U.S. If you have one too, then you might want to put this on your gift list. America’s National Parks is a treasure that springs to life in your hands. This pop-up picture book is fun, beautiful and educational. Even better, a portion of the book’s proceeds go directly to the National Parks Conservation Association, so you’re really giving two gifts. Just looking at it will have you jonesing for an Airstream trailer.

Keeping in line with gifts that keep on giving, how about magazine subscriptions? For just twenty bucks or less, they also make a great stocking stuffer. Depending on which one you choose, they’re mailed monthly or quarterly which is a nice treat for the lucky recipient. My picks are AFAR, National Geographic Traveler, Outside, or Travel + Leisure. If these magazines don’t inspire travel, I don’t know what will!

Tis the season, so spread the wealth and please contribute any literary travel gift ideas you’ve got up your sleeve.

Let’s get people in the air, on the waves, road, rails, and trails.

Cheers!

You Had Me At Margaritas On The Rocks With Salt.

Sphinx and pyramid. (Photo by author.)

Sphinx and pyramid. (Photo by author.)

Last Saturday a friend invited me over for a Mexican dinner.  Our meal would start on the stoop with margaritas on the rocks with salt, along with fresh guacamole and chips.  Yum…she didn’t have to ask me twice!  She makes a mean margarita and a killer bowl of guac.   I could make those things myself but why should I when those are two of her specialties. I had no doubt that the main course would also be superior.  What does this have to do with writing and travel?  A few things…

So you travel agents out there…do you have specialty? If so, do you write about it?  Before creating this blog, I shared its main objective with an acquaintance that asked, “Travel agents still exist?”  “Yes, they exist,” I answered.  “Who uses them?” was his next question.  It was easy to understand his perplexity.   Most folks book their travel online, it’s where they think they’ll get the best deals.  Sometimes they do and other times they get a raw deal.  Most people use the Internet for a majority of their transactions these days.   True, it can result in huge cost savings.  It can also result in a lot of time spent in front of a computer, especially when it comes to booking travel.  They don’t call it the “web” for nothing and even if you know where you want to travel, chances are you’ll get stuck, for at least an hour but probably a lot longer, trying to figure it out.   Everything you need these days is just a click away but price doesn’t always equal value or a great experience.

Chalkley Treehouse experience at Lion Sands in South Africa. (Photo credit: Lion Sands.)

Chalkley Treehouse experience at Lion Sands in South Africa. (Photo credit: Lion Sands.)

Whether it’s eco-tourism, safaris, cruises, hiking, surfing, cooking, or whatever country you can pinpoint on the map, if there’s a destination or travel experience out there that the customer wants, as a travel agent you’re in a prime position to bring them to it.  So how do you get them to connect with you instead of spending hours at their computer looking for the best deal?  Specializing gives you an edge.  Use that edge and write about the destination or experience that you’re passionate about.  Entice them.  Show them what they’re missing and how you can bring that experience to life for them.  Writing helps readers establish a relationship with you.  It’s a way to communicate your knowledge and value up front.  It’s about building trust through your expertise.  It’s about letting them know that you’re still out there rocking in the free world of commerce.  Show them your version of a mean margarita and a killer bowl of guacamole.

Tango dancers in La Boca, Buenos Aires. (Photo by author.)

Tango dancers in La Boca, Buenos Aires. (Photo by author.)

“Two weeks ago I met a travel agent.  I thought they were all gone. Shows you how crazy I am—I’m sure there are others like me out there,” said John Walsh, CEO & President, SightSpan Inc.  He’s right—there are lots of others out there like him.  Walsh travels extensively and books online, directly with the airline.  Asked why he doesn’t use an agent he said, I don’t use a travel agent due to lack of a relationship and it seems faster for me to book business trips and vacations myself.”

Understanding this point of view needn’t be a reason for travel agents to throw in the towel, but rather an opportunity for them to understand why it’s important to leverage their expertise and assets and market themselves through writing.  Agents who specialize have a head start to differentiate themselves within the competitive marketplace to influence travelers and communicate their value.  For readers who latch on to a specialist’s insights, they won’t have to think twice about how to book their travel the next time they want to explore options about a particular destination.

Ballynahinch Castle, Galway, Ireland.  (Photo by author.)

Ballynahinch Castle, Galway, Ireland. (Photo by author.)

When I asked Walsh if he’d consider using a travel agent he said, “I would, if their services were presented with a clear value proposition and cost benefit offering.  Agents need to better state that they’re still out there and articulate their value.  They need to reeducate people of why it’s best to have a human working with you when something goes wrong—and it always does.”

Bedouin riders at Petra, Jordan. (Photo by author.)

Bedouin riders at Petra, Jordan. (Photo by author.)

The best reason for using a knowledgeable agent is that they’re there for you when the unexpected happens and you have to cancel or change your plans because an ash-cloud exploded over Europe or because you fell off your scooter in Bermuda and landed in the hospital. I hope you never have to experience having to suddenly return home from a foreign land when you booked everything on the Internet.  Any travel agent worth their salt will be able to turn you on to the best experience for your money or save you from having that “trip from hell” where perhaps your room isn’t reserved or your hotel is located in the wrong part of town.  Agents who are truly connected to a destination or travel experience can dive deep for you.  If you have any doubts, take a look at Condé Nast Traveler’s Top Travel Specialists Collection or Travel + Leisure’s A-List: Top 100 Agents and you’ll see what I mean.  After reading through a few of these specialists, you’ll be itching to escape somewhere.

So if you’re a travel agent or counselor who specializes, share your expertise.  If you’re a traveler, think about visiting your local travel agency and get to know the experts.

Margaritas on the rocks with salt. (Photo by author.)

Margaritas on the rocks with salt. (Photo by author.)

By the way, my friend’s margaritas and guacamole were excellent.  But then again, I had no doubt they would be…it’s her specialty.