Travel Agents Battle Frozen Flights

Hank Cain, Chicago, Polar Vortex

Chicago, a frozen city. (Photo credit: Pilot Hank Cain)

Some people feel a bit pressured over resolutions when the New Year rolls around. If you don’t have any, it’s easy to buy into the belief that you need to make some. At some point, it just becomes overkill.

The thing is, any time is a good time to bring positive changes into your life but the New Year certainly helps. If you’re a travel agent, counselor, advisor, or travel ambassador of any kind, and have been meaning to take a stab at writing about your trips, or publicizing photos or videos of your experiences, then why not use 2014 as the inspiration to do it? Forget about labeling it as a resolution; instead think of it more as a chance to play around.

I haven’t cracked the code entirely on how to deal with the bad angels that hold us back from putting pen to paper but I do believe that giving yourself time to play is one powerful arrow to have in your quiver. And that’s the great thing about writing, or taking pictures. Because when you start playing with an idea you go places in your mind that aren’t set up with boundaries and “do not enter” zones. It’s the ultimate playground. And there’s a bonus to playing, you get happy—and who doesn’t want to be happy?

This week, travel agents have been busy bees, working overtime helping their customers out of a frozen jam. Between holiday travelers trying to make it back home or business travelers hitting the road again, the recent snowstorms that socked the Midwest and Northeast grounded thousands of flights. Things got worse when something called a polar vortex delivered a bone chilling, deep freeze that settled in across much of the country and the temperature plummeted into the single digits.  Chicago, with record-breaking temps of -15 degrees and a wind chill of -47 that gripped the area, seemed to take the brunt of it and looked like a city suspended in a giant ice-pool. Niagara Fall froze.  But when JetBlue canceled thousands of flights it was the icing on the cake.

The polar vortex even gripped Niagra Falls. (Photo credit: Reuters)

The polar vortex even gripped Niagara Falls. (Photo credit: Reuters)

For anyone who booked their travel online, you could tap away on that smartphone and it wasn’t going to do you much good. Without the likes a travel agent or airline rep trying to sort it all out for you behind the scenes, there wasn’t a snowball’s chance in hell that you were getting on a plane. Yeah, I know, I’m tossing the clichés around but it’s kind of hard not to play with them given the circumstances.

Any time there’s disaster that affects air transportation, travel agents hustle to get travelers where they need to go. These days, most folks find it hard to believe there was a time when if you wanted to fly, you’d have to use a travel agent. With all of the online options out there to book travel and hotels, it’s understandable. Especially for anyone who came of age using the Internet.

Polar Vortex, Boston, canceled flights, JetBlue

Boston’s frozen flights.

Although it’s faced mammoth competition from online services, the travel agency industry is still holding its own. It continues to prove that travel agents matter, but it shouldn’t take bad weather or a disaster for consumers to recognize their value.

Right out of the gate, 2014 presented travel advisors with the perfect opportunity to prove their mettle but there’s a lot more that they bring to the party and I hope they share it. With all of the competition out there in the travel zone, agents and advisors shouldn’t feel awkward about tooting their own horn.

It’s a new year—be bold, be brave, have fun with it. Play.

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One thought on “Travel Agents Battle Frozen Flights

  1. Sondra Sullivan

    I do not have a smart phone and still prefer to use my trusty travel agent. Not because I am lazy but I like her input and after all that has happened this week I appreciate her even more.

    Reply

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